{"title":"Men's Grooming","description":"\u003cp\u003eShop our men's grooming range, featuring skincare, haircare, and body care products tailored for men of African and Caribbean heritage.\u003c\/p\u003e","products":[{"product_id":"dax-wave-and-groom-hair-dress-99g","title":"Dax Wave and Groom Hair Dress - 99g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eDAX Wave and Groom\u003c\/strong\u003e is a classic hairdressing pomade designed for those who crave control, definition, and long-lasting hold. Known as the \"red tin,\" this product has been a go-to for generations seeking to create deep waves, slick-backs, and other highly defined hairstyles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with a unique blend of ingredients, DAX Wave and Groom provides an ultra-strong hold while adding a natural shine to your hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s perfect for coarse or unruly hair, helping to maintain your style with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dax","offers":[{"title":"Default Title","offer_id":54161238196551,"sku":"90958","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/DaxWaveandGroomHairDress2-99g.avif?v=1781492922"},{"product_id":"red-one-aqua-hair-wax-red-150ml","title":"Red One Aqua Hair Wax - Red 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRed One Aqua Hair Wax Red 150ml is a full force styling wax designed to keep hair shaped, shiny, and well-groomed throughout the day. It gives strong hold without making the hair feel hard or sticky, and it allows easy restyling because the wax does not fully stiffen like traditional gel. The red variant has a fresh watermelon scent and is suitable for everyday styling.\u003c\/p\u003e","brand":"Red One","offers":[{"title":"Default Title","offer_id":54182067634503,"sku":"40261","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/RedOneAquaHairWax-Red150ml.webp?v=1782072468"},{"product_id":"shine-n-jam-magic-fingers-for-braiders-16oz","title":"Shine 'n Jam Magic Fingers For Braiders","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShine ’n Jam Magic Fingers For Braiders is an extra firm hold styling gel made for braiding, parting, smoothing, and finishing styles. It helps create clean parts, reduce frizz, lay edges, and give a sleek finish without heavy build-up. Designed to work on different hair textures, it can be used for braids, ponytails, locs, twists, natural hair, and extensions.\u003c\/p\u003e","brand":"Shine 'n Jam","offers":[{"title":"8oz","offer_id":54199550804295,"sku":"28530","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"16 oz","offer_id":54199553524039,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/Shine_nJamMagicFingersForBraiders-16oz.webp?v=1781970953"},{"product_id":"gummy-styling-wax-casual-look-150ml","title":"Gummy Styling Wax - Casual Look - 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGummy Styling Wax Casual Look is a water-based styling wax designed to create natural, casual, and flexible hairstyles with long-lasting hold. Its soft, creamy texture makes it easy to apply and reshape, helping add volume, texture, and control without leaving the hair feeling oily or heavy. It is ideal for everyday styling, messy looks, textured styles, and relaxed natural finishes.\u003c\/p\u003e","brand":"Gummy","offers":[{"title":"Default Title","offer_id":54182069698887,"sku":"28529","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/GummyStylingWax-CasualLook-150ml.webp?v=1781970583"},{"product_id":"gummy-keratin-complex-styling-wax-gloss-extra-hold-150ml","title":"Gummy Keratin Complex Styling Wax - Gloss Extra Hold - 150ml","description":"\u003cp\u003eA keratin-infused styling wax with extra hold and a high-gloss finish for sharp, polished styles.\u003c\/p\u003e","brand":"Gummy","offers":[{"title":"Default Title","offer_id":54182069731655,"sku":"17123","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/GummyKeratinComplexStylingWax-GlossExtraHold-150ml.webp?v=1781722750"},{"product_id":"gummy-keratin-complex-styling-wax-ultra-hold-150ml","title":"Gummy Keratin Complex Styling Wax - Ultra Hold - 150ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGummy Keratin Complex Styling Wax Ultra Hold is a strong-hold styling wax designed to create bold, defined hairstyles with long-lasting control. Its water-based formula helps give texture, shape, and hold without leaving the hair feeling oily. Infused with Hydrolyzed Keratin and Panthenol, it helps support a smooth, styled finish while keeping hair manageable and easy to shape.\u003c\/p\u003e","brand":"Gummy","offers":[{"title":"Default Title","offer_id":54182069797191,"sku":"17122","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/GummyKeratinComplexStylingWax-UltraHold-150ml.jpg?v=1781722855"},{"product_id":"aunt-jackies-curl-la-la-foam-a-licious-styling-mousse-251ml","title":"Aunt Jackie's Curl La La Foam-a-Licious Styling Mousse (251ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAunt Jackie’s Curl La La Foam-a-Licious Styling Mousse is a lightweight, moisturising styling mousse made to give curls a soft, defined, and bouncy finish without stiffness or frizz. It helps enhance curl definition, add shine, improve manageability, and give flexible hold without a crunchy feel. It is suitable for natural curls, coils, and textured styles.\u003c\/p\u003e","brand":"Aunt Jackie's","offers":[{"title":"Default Title","offer_id":54182071959879,"sku":"70133","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/AuntJackie_sCurlLaLaFoam-a-LiciousStylingMousse_251ml.jpg?v=1781915118"},{"product_id":"dax-indian-hemp-397g","title":"Dax Indian Hemp - 397g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDAX Indian Hemp 397g is a hair and scalp conditioner made with a unique oil blend to moisturise the hair, help repair damage caused by chemical treatments, lock in moisture, and improve hair texture. It is designed to leave hair feeling softer, shinier, and better nourished, making it useful for dry, damaged, or chemically treated hair.\u003c\/p\u003e","brand":"Dax","offers":[{"title":"Default Title","offer_id":54182072385863,"sku":"19310","price":12.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/9985\/3639\/files\/DaxIndianHemp-397g.jpg?v=1781914725"},{"product_id":"dax-bergamot-pomade-with-olive-castor-oil-397g","title":"Dax Bergamot Pomade With Olive \u0026 Castor Oil - 397g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDAX Bergamot Pomade With Olive \u0026amp; Castor Oil is a conditioning and styling pomade made for dry, brittle hair that is prone to breakage. Enriched with lanolin and a blend of oils, including olive oil, castor oil, coconut oil, and bergamot oil, it helps add shine, soften the hair, reduce dryness, and improve manageability. 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