- VENDOR: La Roche-Posay
La Roche-Posay Pure Vitamin C12 Anti-Wrinkle & Radiance Serum 30ml
La Roche-Posay Pure Vitamin C12 Serum is a concentrated morning serum designed to brighten dull-looking skin, improve uneven tone and soften the appearance of fine lines and wrinkles.
The formula combines 12% pure vitamin C with salicylic acid, Neurosensine and hyaluronic acid. It supports skin radiance and elasticity while gently refining uneven texture and helping the complexion feel smoother and more hydrated.
Suitable for all skin types, including sensitive skin, its lightweight serum texture fits easily beneath moisturiser and sunscreen. The protective bottle incorporates a UV filter to help preserve the stability of the vitamin C formula.
Why you’ll love it
- Helps brighten dull and tired-looking skin
- Softens the appearance of fine lines and wrinkles
- Supports a more even-looking skin tone
- Gently refines uneven texture
- Helps skin feel smoother and more hydrated
- Provides antioxidant support against environmental stressors
- Layers easily beneath moisturiser and sunscreen
In a two-week self-assessment involving 63 women, 93% reported improved radiance and 76% reported an improvement in skin-tone evenness.
Best for
Ideal if you want:
- A concentrated vitamin C serum for dull-looking skin
- Help improving uneven tone and visible radiance
- A serum that targets fine lines and early signs of ageing
- Gentle texture-refining benefits from salicylic acid
- Antioxidant support within your morning routine
- A vitamin C formula suitable for sensitive skin
- Smoother, brighter and more even-looking skin
Consider another option if: your skin is highly reactive to added fragrance or denatured alcohol, or your skin barrier is currently irritated. The formula contains both alcohol denat. and parfum.
Key ingredients
12% pure vitamin C
Ascorbic acid provides antioxidant support while helping improve radiance, uneven-looking tone, elasticity and the appearance of fine lines and wrinkles.
Salicylic acid
A beta hydroxy acid that gently exfoliates built-up surface cells, helps unclog pores and supports smoother-looking skin texture.
Neurosensine
A soothing peptide complex combining arginine and tyrosine to help calm the skin and improve the formula’s comfort.
Hyaluronic acid
Sodium hyaluronate and hydrolysed hyaluronic acid help attract moisture and support a hydrated, smoother skin feel.
Melas approved because…
It combines a meaningful 12% concentration of pure vitamin C with ingredients that address radiance, fine lines and uneven texture in one morning treatment.
Salicylic acid adds gentle exfoliating support, helping the complexion look smoother without requiring a separate exfoliating step in the same routine.
Neurosensine and hyaluronic acid help balance the active formula by supporting comfort and hydration.
The lightweight texture and UV-protective packaging also make it a practical daily option for maintaining the stability and performance of pure vitamin C.
Flexible payment option available
Free UK Delivery on orders above £55
100 % Authentic - Guaranteed
La Roche-Posay Pure Vitamin C12 Serum is a concentrated morning serum designed to brighten dull-looking skin, improve uneven tone and soften the appearance of fine lines and wrinkles.
The formula combines 12% pure vitamin C with salicylic acid, Neurosensine and hyaluronic acid. It supports skin radiance and elasticity while gently refining uneven texture and helping the complexion feel smoother and more hydrated.
Suitable for all skin types, including sensitive skin, its lightweight serum texture fits easily beneath moisturiser and sunscreen. The protective bottle incorporates a UV filter to help preserve the stability of the vitamin C formula.
Why you’ll love it
- Helps brighten dull and tired-looking skin
- Softens the appearance of fine lines and wrinkles
- Supports a more even-looking skin tone
- Gently refines uneven texture
- Helps skin feel smoother and more hydrated
- Provides antioxidant support against environmental stressors
- Layers easily beneath moisturiser and sunscreen
In a two-week self-assessment involving 63 women, 93% reported improved radiance and 76% reported an improvement in skin-tone evenness.
Best for
Ideal if you want:
- A concentrated vitamin C serum for dull-looking skin
- Help improving uneven tone and visible radiance
- A serum that targets fine lines and early signs of ageing
- Gentle texture-refining benefits from salicylic acid
- Antioxidant support within your morning routine
- A vitamin C formula suitable for sensitive skin
- Smoother, brighter and more even-looking skin
Consider another option if: your skin is highly reactive to added fragrance or denatured alcohol, or your skin barrier is currently irritated. The formula contains both alcohol denat. and parfum.
Key ingredients
12% pure vitamin C
Ascorbic acid provides antioxidant support while helping improve radiance, uneven-looking tone, elasticity and the appearance of fine lines and wrinkles.
Salicylic acid
A beta hydroxy acid that gently exfoliates built-up surface cells, helps unclog pores and supports smoother-looking skin texture.
Neurosensine
A soothing peptide complex combining arginine and tyrosine to help calm the skin and improve the formula’s comfort.
Hyaluronic acid
Sodium hyaluronate and hydrolysed hyaluronic acid help attract moisture and support a hydrated, smoother skin feel.
Melas approved because…
It combines a meaningful 12% concentration of pure vitamin C with ingredients that address radiance, fine lines and uneven texture in one morning treatment.
Salicylic acid adds gentle exfoliating support, helping the complexion look smoother without requiring a separate exfoliating step in the same routine.
Neurosensine and hyaluronic acid help balance the active formula by supporting comfort and hydration.
The lightweight texture and UV-protective packaging also make it a practical daily option for maintaining the stability and performance of pure vitamin C.

